I recently stumbled across Mara Hoffman. Mara Hoffman is a NYC designer that launched her eponymous label in 2000 after her vibrant tribal-inspired prints caught the eye of stylist Patricia Field. She counts Jennifer Lopez and Halle Berry as fans, her signature beachwear. Mara uses lots of graphic patterns and bold colors that epitomize vacation style.
This is enough to actually get me excited about swimsuit shopping--must do more crunches. Check it out and of course Stay Posh!